Luis Gutiérrez

¡Hola! I’m Luis, a designer with 15 years of experience crafting with care & heart

What sets me apart

Design has always been my way of showing care. I don’t just want things to work. I want them to feel right. Thoughtful, lasting, and human.

Over the years, the industry has started to feel like a pattern of carbon copies. More systems. Less soul. But I still believe in craft, in taste, and in creating experiences that make people feel something. Work that helps. That resonates. That matters to someone.

That’s the kind of work I’m drawn to. That’s what I bring with me every time. A clear point of view. High standards. And a deep belief that design should make people feel seen, understood, and supported.

Design has always been my way of showing care. I don’t just want things to work. I want them to feel right. Thoughtful, lasting, and human.

Designing experiences that connect & inspire

Designing experiences

that connect & inspire

My H-E-B app

Designed a seamless grocery app that felt true to Texas, driving over 1M sign-ups & $22M in revenue in 3 months

Realtor.com vision

Led the mobile vision for first-time buyers, increasing leads, engagement, & user confidence

Care/of app

Crafted a journey-based experience that helped users stay motivated and feel more connected to their health

Care/of rebrand

Redesigned the brand to feel more inclusive & cohesive across the full customer journey

What it's like

to work together

What it's like

to work together

“[Luis] created a design culture that was inclusive, bringing design ideas from all over the organization.”
Craig Elbert
CEO
“Over our time together, I was so impressed by how [Luis] always advocated for design and designers themselves.”
Jessie Farris
sr Design mgr
“[Luis] brought a level of structure, thoughtfulness, and intentionality that was unmatched.”
Hannah Bryne
Dir of brand

“[Luis] created a design culture that was inclusive, bringing design ideas from all over the organization.”
Craig Elbert
CEO
“Over our time together, I was so impressed by how [Luis] always advocated for design and designers themselves.”
Jessie Farris
sr Design mgr
“[Luis] brought a level of structure, thoughtfulness, and intentionality that was unmatched.”
Hannah Bryne
Dir of brand

“[Luis] created a design culture that was inclusive, bringing design ideas from all over the organization.”
Craig Elbert
CEO
“Over our time together, I was so impressed by how [Luis] always advocated for design and designers themselves.”
Jessie Farris
sr Design mgr
“[Luis] brought a level of structure, thoughtfulness, and intentionality that was unmatched.”
Hannah Bryne
Dir of brand

“[Luis] created a design culture that was inclusive, bringing design ideas from all over the organization.”
Craig Elbert
CEO
“Over our time together, I was so impressed by how [Luis] always advocated for design and designers themselves.”
Jessie Farris
sr Design mgr
“[Luis] brought a level of structure, thoughtfulness, and intentionality that was unmatched.”
Hannah Bryne
Dir of brand

“[Luis] created a design culture that was inclusive, bringing design ideas from all over the organization.”
Craig Elbert
CEO
“Over our time together, I was so impressed by how [Luis] always advocated for design and designers themselves.”
Jessie Farris
sr Design mgr
“He deeply cares for the growth of his direct reports and his constructive feedback helped me immensely.”
Jessica Choy
Sr Pd Designer
“[Luis] brought a level of structure, thoughtfulness, and intentionality that was unmatched.”
Hannah Bryne
Dir of brand
“…thoughtful, creative, & empathetic, [Luis] is not only a detail-oriented person but also a big picture thinker.”
Ken Kim
Prin Pd Designer
“...will do whatever it takes to get it a project to the finish line, while taking care of all those around him.”
Liya James
Head of studio