Luis Gutiérrez

¡Hola! I’m Luis, a design leader with 15 years of crafting products loved by millions

What sets me apart

Design has always been how I express care. I don't just want things to work. I want them to feel good. Thoughtful, lasting, and human.

Over the years, I've seen the industry shift toward sameness. More systems. Fewer moments of surprise. I still believe in visual craft, in taste, & in creating experiences that make people feel something. That kind of work doesn't just connect. It performs.

That's the work I'm drawn to. That's what I bring. A clear point of view, a high bar, & the ability to shape meaningful, high-impact design that meets both user needs & business goals.

Design has always been how I express care. I don't just want things to work. I want them to feel good. Thoughtful, lasting, and human.

That's the work I'm drawn to. That's what I bring. A clear point of view, a high bar, & the ability to shape meaningful, high-impact design that meets both user needs & business goals.

Designing experiences that connect & inspire

Designing experiences

that connect & inspire

My H-E-B app

Designed a seamless grocery app that felt true to Texas & drove over 1M sign-ups & $22M in revenue in 3 months.

Realtor.com vision

Led a mobile vision for first-time buyers that increased leads, engagement, & user confidence.

Care/of app

Created a journey-based experience that helped users track progress & connect more deeply with their health.

Care/of rebrand

Refreshed the brand with a more inclusive, cohesive design applied across the full customer journey.

What it's like

to work together

What it's like

to work together

“[Luis] created a design culture that was inclusive, bringing design ideas from all over the organization.”
Craig Elbert
CEO
“Over our time together, I was so impressed by how [Luis] always advocated for design and designers themselves.”
Jessie Farris
sr Design mgr
“[Luis] brought a level of structure, thoughtfulness, and intentionality that was unmatched.”
Hannah Bryne
Dir of brand

“[Luis] created a design culture that was inclusive, bringing design ideas from all over the organization.”
Craig Elbert
CEO
“Over our time together, I was so impressed by how [Luis] always advocated for design and designers themselves.”
Jessie Farris
sr Design mgr
“[Luis] brought a level of structure, thoughtfulness, and intentionality that was unmatched.”
Hannah Bryne
Dir of brand

“[Luis] created a design culture that was inclusive, bringing design ideas from all over the organization.”
Craig Elbert
CEO
“Over our time together, I was so impressed by how [Luis] always advocated for design and designers themselves.”
Jessie Farris
sr Design mgr
“[Luis] brought a level of structure, thoughtfulness, and intentionality that was unmatched.”
Hannah Bryne
Dir of brand

“[Luis] created a design culture that was inclusive, bringing design ideas from all over the organization.”
Craig Elbert
CEO
“Over our time together, I was so impressed by how [Luis] always advocated for design and designers themselves.”
Jessie Farris
sr Design mgr
“[Luis] brought a level of structure, thoughtfulness, and intentionality that was unmatched.”
Hannah Bryne
Dir of brand

“[Luis] created a design culture that was inclusive, bringing design ideas from all over the organization.”
Craig Elbert
CEO
“Over our time together, I was so impressed by how [Luis] always advocated for design and designers themselves.”
Jessie Farris
sr Design mgr
“He deeply cares for the growth of his direct reports and his constructive feedback helped me immensely.”
Jessica Choy
Sr Pd Designer
“[Luis] brought a level of structure, thoughtfulness, and intentionality that was unmatched.”
Hannah Bryne
Dir of brand
“…thoughtful, creative, & empathetic, [Luis] is not only a detail-oriented person but also a big picture thinker.”
Ken Kim
Prin Pd Designer
“...will do whatever it takes to get it a project to the finish line, while taking care of all those around him.”
Liya James
Head of studio