Driving impact
Driving impact
I’ve built & led design teams at Snap Kitchen, H-E-B, Realtor.com, Stitch Fix, and Care/of. In every role, I’ve focused on giving designers the space, trust & support to do their best work. I care deeply about helping people grow, staying close to our users, and creating an environment where thoughtful ideas lead to meaningful experiences for both our team and the products we build.
I’ve built & led design teams at Snap Kitchen, H-E-B, Realtor.com, Stitch Fix, and Care/of. In every role, I’ve focused on giving designers the space, trust & support to do their best work. I care deeply about helping people grow, staying close to our users, and creating an environment where thoughtful ideas lead to meaningful experiences for both our team and the products we build.
Leading with trust
Leading with trust
Leading with trust
I care deeply about building teams where everyone feels seen, supported, and safe to speak up. I set clear goals, offer honest feedback, and create space for learning and growth. Leading isn’t about control. It’s about helping people feel confident in their voice and their craft.
I build teams by recruiting talented and kind designers, promoting diversity, and fostering a culture of continuous learning. I set clear goals and provide constructive feedback to help designers thrive and bring their best ideas forward. Creating an environment where everyone feels valued is one of the most rewarding parts of my role.
I build teams by recruiting talented and kind designers, promoting diversity, and fostering a culture of continuous learning. I set clear goals and provide constructive feedback to help designers thrive and bring their best ideas forward. Creating an environment where everyone feels valued is one of the most rewarding parts of my role.
Supporting growth
Supporting growth
Supporting growth
I support growth by setting clear goals, checking in regularly, & helping designers understand what’s expected of them. I’ve refined rubrics, clarified expectations, & worked closely with people as they step into bigger challenges, with confidence & care.
I support growth by setting clear goals, checking in regularly, & helping designers understand what’s expected of them. I’ve refined rubrics, clarified expectations, & worked closely with people as they step into bigger challenges, with confidence & care.
I support growth by setting clear goals, checking in regularly, & helping designers understand what’s expected of them. I’ve refined rubrics, clarified expectations, & worked closely with people as they step into bigger challenges, with confidence & care.
Guiding with structure
Guiding with structure
Guiding with structure
Process should support the work, not get in the way. I use critiques, standups, and sprint planning to bring structure, but I keep it flexible. By working design thinking into how teams operate, I help turn friction into focus.
Process should support the work, not get in the way. I use critiques, standups, and sprint planning to bring structure, but I keep it flexible. By working design thinking into how teams operate, I help turn friction into focus.
Process should support the work, not get in the way. I use critiques, standups, and sprint planning to bring structure, but I keep it flexible. By working design thinking into how teams operate, I help turn friction into focus.
Designing with vision
Designing with vision
Designing with vision
I lead with vision & clarity, helping teams connect user needs with business goals. Whether shaping a new product direction or bringing energy into the work, I focus on creating experiences that are meaningful & effective for the people using the product and the people building it.
I lead with vision & clarity, helping teams connect user needs with business goals. Whether shaping a new product direction or bringing energy into the work, I focus on creating experiences that are meaningful & effective for the people using the product and the people building it.
I lead with vision & clarity, helping teams connect user needs with business goals. Whether shaping a new product direction or bringing energy into the work, I focus on creating experiences that are meaningful & effective for the people using the product and the people building it.
What it's like
to work together
What it's like
to work together
“[Luis] created a design culture that was inclusive, bringing design ideas from all over the organization...”
Craig Elbert
CEO
“Over our time together, I was so impressed by how [Luis] always advocated for design and designers themselves...”
Jessie Farris
sr Design mgr
“[Luis] deeply cares for the growth of his direct reports and his constructive feedback helped me immensely.”
Jessica Choy
Sr Pd Designer
“[Luis] brought a level of structure, thoughtfulness, and intentionality that was unmatched.”
Hannah Bryne
Dir of brand
“…thoughtful, creative, & empathetic, [Luis] is not only a detail-oriented person but also a big picture thinker.”
Ken Kim
Prin Pd Designer
“[Luis] will do whatever it takes to get it a project to the finish line, while taking care of all those around him.”
Liya James
Head of studio
“[Luis] created a design culture that was inclusive, bringing design ideas from all over the organization...”
Craig Elbert
CEO
“Over our time together, I was so impressed by how [Luis] always advocated for design and designers themselves...”
Jessie Farris
sr Design mgr
“[Luis] deeply cares for the growth of his direct reports and his constructive feedback helped me immensely.”
Jessica Choy
Sr Pd Designer
“[Luis] brought a level of structure, thoughtfulness, and intentionality that was unmatched.”
Hannah Bryne
Dir of brand
“…thoughtful, creative, & empathetic, [Luis] is not only a detail-oriented person but also a big picture thinker.”
Ken Kim
Prin Pd Designer
“[Luis] will do whatever it takes to get it a project to the finish line, while taking care of all those around him.”
Liya James
Head of studio
“[Luis] created a design culture that was inclusive, bringing design ideas from all over the organization...”
Craig Elbert
CEO
“Over our time together, I was so impressed by how [Luis] always advocated for design and designers themselves...”
Jessie Farris
sr Design mgr
“[Luis] deeply cares for the growth of his direct reports and his constructive feedback helped me immensely.”
Jessica Choy
Sr Pd Designer
“[Luis] brought a level of structure, thoughtfulness, and intentionality that was unmatched.”
Hannah Bryne
Dir of brand
“…thoughtful, creative, & empathetic, [Luis] is not only a detail-oriented person but also a big picture thinker.”
Ken Kim
Prin Pd Designer
“[Luis] will do whatever it takes to get it a project to the finish line, while taking care of all those around him.”
Liya James
Head of studio
Putting the work
into motion
Explore the impact
of my leadership
My H-E-B app
My H-E-B app
Care/of app
Realtor.com
Realtor.com
Realtor.com vision
Care/of rebrand
Care/of rebrand
Care/of
Care/of
Let's connect!
Let’s connect!
© 2025 Luis Gutiérrez