Shaping vision with purpose
Shaping vision,
driving impact
Shaping vision, driving impact
I've had the chance to build & lead design teams at Snap Kitchen, H-E-B, Realtor.com, Stitch Fix, and Care/of. Across every role, I've focused on giving designers the space & support to do their best work. I believe in empowering people to take ownership, stay close to the user, & explore ideas that lead to thoughtful experiences.
I’ve had the privilege of building, leading, & mentoring design teams at Snap Kitchen, H-E-B, Realtor.com, Stitch Fix, and Care/of—driving user-centric design thinking & delivering high-impact experiences. I believe great leadership is about inspiring trust, empowering teams, & making bold decisions that align with both user needs and business goals.
Creating strong, supported teams
Creating strong,
supported teams
Creating strong, supported teams
I care deeply about building teams where everyone feels seen, supported, & safe to speak up. I set clear goals, offer honest feedback, & create space for learning and growth. Leading isn't about control. It's about helping people feel confident in their voice & craft.
I build teams by recruiting talented and kind designers, promoting diversity, and fostering a culture of continuous learning. I set clear goals and provide constructive feedback to help designers thrive and bring their best ideas forward. Creating an environment where everyone feels valued is one of the most rewarding parts of my role.
I build teams by recruiting talented and kind designers, promoting diversity, and fostering a culture of continuous learning. I set clear goals and provide constructive feedback to help designers thrive and bring their best ideas forward. Creating an environment where everyone feels valued is one of the most rewarding parts of my role.
Helping growth with intention
Helping growth
with intention
Helping growth with intention
I support growth by setting clear, achievable goals & holding regular development check-ins. I've refined rubrics, created clarity around expectations, & worked closely with designers to help them take on bigger challenges with confidence & care.
I support growth by setting clear, achievable goals & holding regular development check-ins. I've refined rubrics, created clarity around expectations, & worked closely with designers to help them take on bigger challenges with confidence & care.
I support growth by setting clear, achievable goals & holding regular development check-ins. I've refined rubrics, created clarity around expectations, & worked closely with designers to help them take on bigger challenges with confidence & care.
Natural & useful process
Natural & useful process
Natural & useful process
Good process should help, not get in the way. I bring structure through critiques, design standups, & sprint planning, but I keep it flexible & human. By embedding design thinking into how teams work, I help turn friction into focus.
Good process should help, not get in the way. I bring structure through critiques, design standups, & sprint planning, but I keep it flexible & human. By embedding design thinking into how teams work, I help turn friction into focus.
Good process should help, not get in the way. I bring structure through critiques, design standups, & sprint planning, but I keep it flexible & human. By embedding design thinking into how teams work, I help turn friction into focus.
Bringing ideas to life at scale
Bringing ideas to
life at scale
Bringing ideas to life at scale
I lead with vision & clarity, helping teams connect user needs with business goals. Whether shaping a new product direction or bringing energy into the work, I focus on creating experiences that are both meaningful & effective, for the people using the product & the people building it.
I lead with vision & clarity, helping teams connect user needs with business goals. Whether shaping a new product direction or bringing energy into the work, I focus on creating experiences that are both meaningful & effective, for the people using the product & the people building it.
I lead with vision & clarity, helping teams connect user needs with business goals. Whether shaping a new product direction or bringing energy into the work, I focus on creating experiences that are both meaningful & effective, for the people using the product & the people building it.
What it's like
to work together
What it's like
to work together
“[Luis] created a design culture that was inclusive, bringing design ideas from all over the organization...”
Craig Elbert
CEO
“Over our time together, I was so impressed by how [Luis] always advocated for design and designers themselves...”
Jessie Farris
sr Design mgr
“[Luis] deeply cares for the growth of his direct reports and his constructive feedback helped me immensely.”
Jessica Choy
Sr Pd Designer
“[Luis] brought a level of structure, thoughtfulness, and intentionality that was unmatched.”
Hannah Bryne
Dir of brand
“…thoughtful, creative, & empathetic, [Luis] is not only a detail-oriented person but also a big picture thinker.”
Ken Kim
Prin Pd Designer
“[Luis] will do whatever it takes to get it a project to the finish line, while taking care of all those around him.”
Liya James
Head of studio
“[Luis] created a design culture that was inclusive, bringing design ideas from all over the organization...”
Craig Elbert
CEO
“Over our time together, I was so impressed by how [Luis] always advocated for design and designers themselves...”
Jessie Farris
sr Design mgr
“[Luis] deeply cares for the growth of his direct reports and his constructive feedback helped me immensely.”
Jessica Choy
Sr Pd Designer
“[Luis] brought a level of structure, thoughtfulness, and intentionality that was unmatched.”
Hannah Bryne
Dir of brand
“…thoughtful, creative, & empathetic, [Luis] is not only a detail-oriented person but also a big picture thinker.”
Ken Kim
Prin Pd Designer
“[Luis] will do whatever it takes to get it a project to the finish line, while taking care of all those around him.”
Liya James
Head of studio
“[Luis] created a design culture that was inclusive, bringing design ideas from all over the organization...”
Craig Elbert
CEO
“Over our time together, I was so impressed by how [Luis] always advocated for design and designers themselves...”
Jessie Farris
sr Design mgr
“[Luis] deeply cares for the growth of his direct reports and his constructive feedback helped me immensely.”
Jessica Choy
Sr Pd Designer
“[Luis] brought a level of structure, thoughtfulness, and intentionality that was unmatched.”
Hannah Bryne
Dir of brand
“…thoughtful, creative, & empathetic, [Luis] is not only a detail-oriented person but also a big picture thinker.”
Ken Kim
Prin Pd Designer
“[Luis] will do whatever it takes to get it a project to the finish line, while taking care of all those around him.”
Liya James
Head of studio
Putting the work
into motion
Explore the impact
of my leadership
My H-E-B app
My H-E-B app
Care/of app
Realtor.com
Realtor.com
Realtor.com vision
Care/of rebrand
Care/of rebrand
Care/of
Care/of
Let's connect!
Let’s connect!
© 2025 Luis Gutiérrez